Candy is not good for you, that’s a given. But could candy perhaps be less bad for you. Instead of writing off delicious sugary treats, Unreal is attempting to make them better by removing all the gross artificial ingredients and replacing them with organic alternatives. Is eating a lot of organic chocolate a good idea? No. But it’s better than eating a lot of preservatives.
Since the candy market is pretty well controlled by the behemoths who make the peanut-butter cups and chocolate bars we all know and love, Unreal really needed to make a splash to get people to gravitate toward their candy instead of the usual suspects, and so they enlisted Casey Neistat, web video maker extraordinaire (see thisvideo on bike lanes and this ad for Nike).