Swedish collaboration for Absolut

In an all-Swedish collaboration, Absolut Vodka have commissioned Swedish House Mafia (Axwell, Sebastian Ingrosso and Steve Angello) to write a bespoke piece of music for their forthcoming US advertising campaign which will roll out across Europe this Summer.

Following in the footsteps of Spike Jonze, Cee Lo Green and Jay-Z, as well as previous works by Andy Warhol and Keith Haring, this latest pairing with Swedish House Mafia marks more than 30 years of creative partnerships between Absolut Vodka and leading artists in music, art and fashion. Vodka, DJs, trippy futuristic video…what more could you need to show consumers what you are all about?