1/2 PROJECT

When asked to give money to help Africa’s famine, most of us feel overwhelmed. When asked to give to “Aidai” of Nigeria by sharing your daily consumption so she may go to school and learn how to become financially independent, then you might empathize and connect emotionally. According to the report by the Charity Global, Inc. in 2007, an average American drinks USD2 worth of beverages per day. In contrast, the UNICEF report shows that 53% of the people on earth live on the same amount of money or less every day. You may donate money to the Salvation Army on Christmas or donate old clothes to the drop boxes on the street, or perhaps volunteer at the soup kitchens at Thanksgiving. However, these are occasional events, instead of being part of everyday life.

1/2 PROJECT is a social venture that aims to help consumers perceive giving to charity differently. 1/2 Project champion the idea of giving on a small scale through everyday common purchases, instead of large annual gifts that require more financial commitment. Through partnerships with business enterprises and NGOs, they have designed concepts and packaging for 1/2-cut goods and donate the 1/2 things shared by people to NGOs. 1/2 PROJECT is a medium for connecting people to existing business enterprises and NGOs for charity works. When consumers purchase 1/2 PROJECT goods, the monetary value converted from the empty half is used for various social services to help the needy through NGOs.