What Happens When a temporary restaurant will transform every 30 days…

What Happens When is a temporary restaurant installation that transforms every 30 days. It will live for 9 months in a reclaimed space in New York City and will change focus every month in order to explore what it means to feed people within the traditional constructs of dining, as well as creativity.

An inspirational experience created by a group creatives who have worked in and around the restaurant industry for the last 15 years.

They have created objects, graphics, menus, music, spaces and websites for chefs, hotels, sandwich shops and even the “occasional” rogue grandmother.

They’ve worked from big to small, from slick to crafty, and throughout it all kept a log of our favorite, wackiest, and most precious creative ideas that never got made. As creatives they love these special ideas. They are unique. They are innovative. They make us see the world in a new way.

THE INGREDIENTS

One abandoned restaurant
+
One Chef
Two Designers
One Composer
One Photographer
=

THE PROCESS: THEIR TEAM. INSPIRED BY YOU.

Here’s what they’ll make every month:

ONE COLLECTION A MONTH = Menu + Space Design + Soundscape + Photographs

Every month they will work collaboratively around a specific theme to transform both the space and the menu into a new dining experience. They’re calling each of these themes “Movements”. It’s a new way of interpreting the seasons that goes beyond just the food. Their Movements will touch on all 5 senses and create experiences that not only support but celebrate the menu.

Whatever it may be, write down your ideas/suggestions and send it to them at ideas@whathappenswhennyc.com. Then as a group, they’ll then select a new theme every month and design an inspirational experience around it.

Their goal with this is not only to get them thinking outside of their own kitchen, but also to create an archive of collective food memories that speak to more than just them. All suggestions will exist online after the funding goal is reached and be anonymous. Be inspired!  Website